Email & SMS Marketing Execution – Work with cross-functional teams to execute campaigns based on GTM Calendar. Identify, target and analyze customer segments and audience for opportunities to grow each brand’s Email and SMS list, respectively.
Bidding & Budget Oversight
Work with Ecom Manager for Campaign Planning & Execution
DTC Reporting – Update and analyze weekly reports for gaps, trends, and recommendations for improvement. Distribute reports to the teams.
Channel Management & Testing – Manage channel alignment based on performance. Identify and test new channels to continue to meet or exceed established KPIs.
Other responsibilities as required.
Bachelor’s degree in relevant field (Marketing, Business, Ecommerce)
Minimum of three years of digital marketing experience
Experience working on an ecommerce platform, preferably Shopify
Very familiar with ecommerce best practices and a mobile first approach
Exceptional attention to detail, organizational, planning, time management skills
Strong interpersonal, written and oral communication skills
Ability to collaborate effectively with all levels and functions, offering ideas and/or solutions to projects