Roark & Kaenon Performance Marketing Specialist

Ecommerce · Irvine, California
Department Ecommerce
Employment Type Full-Time
Minimum Experience Experienced

Responsibilities include but are not limited to:


  • Execute Performance Marketing Strategy
  • Email & SMS Marketing Execution – Work with cross-functional teams to execute campaigns based on GTM Calendar. Identify, target and analyze customer segments and audience for opportunities to grow each brand’s Email and SMS list, respectively.
  • Bidding & Budget Oversight
  • Work with Ecom Manager for Campaign Planning & Execution
  • DTC Reporting – Update and analyze weekly reports for gaps, trends, and recommendations for improvement. Distribute reports to the teams.
  • Channel Management & Testing – Manage channel alignment based on performance. Identify and test new channels to continue to meet or exceed established KPIs.
  • Other responsibilities as required.


Qualifications:

ualifications:

  • Bachelor’s degree in relevant field (Marketing, Business, Ecommerce)
  • Minimum of three years of digital marketing experience
  • Experience working on an ecommerce platform, preferably Shopify
  • Very familiar with ecommerce best practices and a mobile first approach
  • Exceptional attention to detail, organizational, planning, time management skills
  • Strong interpersonal, written and oral communication skills
  • Ability to collaborate effectively with all levels and functions, offering ideas and/or solutions to projects
  • Ability to work in a team environment

Thank You

Your application was submitted successfully.

  • Location
    Irvine, California
  • Department
    Ecommerce
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced